Startup Mendocino Competition

Hey Everyone! So if you’re on our Facebook Page then you’ve already heard the news - SoulFire Studio was chosen as one of 12 Semi-Finalists to participate in a small business startup competition - with a grand prize of $10,000! Our first round of eliminations is on August 5th, so stay tuned to see if we make it to the top 5!

Screen Shot 2019-06-26 at 3.18.16 PM.png

New New Space!!

While we were in line submitting our plans for the old new space, something incredible happened - we met this guy, that has a spa space in a beautiful old building downtown. And it’s vacant. And it has everything we could ever want. So we’re doing it! Our opening date will be pushed back a little bit to September/October while we make improvements and get all of our ducks in a row, but the wait will be SO worth it. Here’s a little sneak peek photo of one of the saunas, that will be available for everyone who comes to take a class (and there’s one for private rentals as well!). We can’t WAIT to open our doors here! Oh! and we’ll still get to use all of that beautiful flooring we bought for the other space :)


Our campaign is over!

So, thanks to about 60 folks who contributed, our Indiegogo campaign officially closed with a grand total of $20,917.00 raised - including the $7,000 from my own personal savings. We’ve also arranged a loan with a private investor, which will help with the cost of the building improvements, equipment purchasing, and reserve funds for overhead in the early months of business. This coming Saturday, May 11th, from 3-5pm we’ll be hosting an “Open Studio” at our space, as an opportunity for the community to come see the space, meet our instructors, learn about our business philosophies, and see our building plans! We’ll also be launching our raffle then - with a grand prize of a year’s unlimited membership to the studio, in addition to many other smaller prizes that have been generously donated by local businesses. Stay tuned to hear more about Saturday’s event, and our progress as we work towards our grand opening date! And SO many thanks to EVERYONE who supported us in our campaign, and has shown us love along the way!! You da best!!!

Meanwhile on Indiegogo...

I was able to take money out of my IRA to invest into this project, ultimately adding $7,000 to the startup funds! So, out of the $70,000 that we need to get this baby off the ground with all the bells and whistles (showers, smoothies, etc), we have $16,000 - getting closer! And for those of you that might be wondering - why not just start without the showers? - great question! The answer is that to put in the showers, the contractors are going to have to get into the concert subfloor, and at least one wall - that means a long, messy project, that will require us to close for at least a month - maybe more. That’s a month that you - our clients - will miss their workouts, their childcare, their smoothies and delicious snacks. In addition, it’s time that I want to be paying my instructors for - they have families to take care of too - and it’ll be a challenge to do so while also paying for renovations and rent without any income coming in. So, while it does mean a lot more up front costs, in the long run it’ll be better for everyone if we can get this going now! Click on the link below if you want to chip in! Thanks y’all!

We got our flooring!

Baby Zeplyn is pretty excited to show off our new flooring to everyone! Thanks to our early anonymous investor, we were able to jump on this deal from Costco - $1.58 a square foot, instead of the $2.79 at the home improvement store! And its durable, moppable, and water-resistant for all those nice schweaty hot yoga classes!


Our Indiegogo Crowdfunding Campaign is LIVE!

Hey Hey Everyone!

We are SO excited to announce the launch of our crowdfunding campaign! Every dollar we earn goes straight into our startup costs, including building renovations like showers, floors, and the heating system. And not having to take out loans for these things means that we get to keep our prices lower for our students, and reinvest our revenue into exciting new things like new equipment, a full-time cafe, and CHILDCARE! Woo! I know all you mamas and papas are stoked on that last one, I sure am! If you can pitch in even $5, it will make a huge difference, and if you can’t swing it today, keep checking back and share with your friends! The campaign will be running for 60 days, so lets make every single one count! Thanks for making this happen y’all! Click the link below to check it out, and please share!